Privacy policy

Introduction
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from macromike.com.au (the "Site"). This policy complies with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).

Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we collect information about the individual web pages or products that you view, referring websites or search terms, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information". We collect Device Information using the following technologies: "Cookies" are small data files stored on your device that help us improve your experience and enable certain site functionality. "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect information including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

How We Use Your Personal Information
We use Order Information to fulfil purchases made through the Site (including processing payments, arranging shipping, and providing invoices and/or order confirmations). We also use this information to: Communicate with you about your order; Screen orders for potential risk or fraud; and With your consent, provide you with marketing information about our products or services. We use Device Information to help protect against fraud (particularly through IP address verification) and to improve and optimise our Site (including generating analytics about customer browsing behaviour and assessing our marketing campaign effectiveness).

Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us operate our business, including: Shopify (our e-commerce platform) - view their privacy policy at https://www.shopify.com/legal/privacy; Google Analytics - view their privacy policy at https://www.google.com/intl/en/policies/privacy/ (opt-out available at https://tools.google.com/dlpage/gaoptout); Klaviyo for email marketing services; and SMSbump by Yotpo for SMS marketing communications. We may also share your Personal Information to comply with Australian law, enforce our site policies, or protect our or others' rights, property, or safety.

Marketing Communications
We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through: Facebook: https://www.facebook.com/settings/?tab=ads; Google: https://www.google.com/settings/ads/anonymous; Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads. You may also opt out through the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do Not Track
Our Site's data collection and use practices continue when we receive Do Not Track signals from your browser. If you wish to limit data collection, please use the opt-out methods described in this policy.

Your Rights
Under the Australian Privacy Principles, you have the right to access your personal information, request corrections, and ask for your information to be deleted from our records. To exercise these rights, please contact us using the details provided below. For customers in the European Economic Area (EEA), additional GDPR protections apply, including the right to data portability and the right to restrict processing.

Data Retention
We retain Order Information for seven years to comply with Australian tax law requirements. You may request deletion of your personal information at any time, subject to legal obligations that may require us to maintain certain records.

Text Marketing and Notifications
By providing your mobile number during checkout, subscription, or through a keyword promotion, you consent to receive SMS notifications and marketing messages. This includes order updates, abandoned cart reminders, and promotional offers. Consent is not a condition of purchase. Message frequency: up to one SMS per month in regular periods and up to four during promotional periods. Your information will be shared with Klaviyo for message delivery. To unsubscribe, reply STOP to any message or use the provided unsubscribe link. Standard message and data rates may apply through Telstra, Optus, Vodafone, and other Australian carriers. Text HELP for assistance.

Email Marketing
We use Klaviyo for email communications. By providing your email address, you consent to receive marketing messages from us. Each email includes an unsubscribe link, or you may withdraw consent by contacting us directly. We typically send 2-4 emails per month, with increased frequency during sales periods. This does not include automated flow emails triggered by purchasing behaviour.

Changes to This Policy
We may update this privacy policy to reflect changes in our practices or for legal, operational, or regulatory reasons. Significant changes will be notified via email to our subscribers and through a notice on our website.

Contact Us
For privacy-related enquiries, complaints, or to exercise your privacy rights, please contact us at:

Email: support@macromike.com.au 
Postal Address: Macro Mike, 5/7 Ern Harley Drive, Burleigh Heads QLD 4220, Australia